Digital Marketing KPI Dashboard
Organic Sessions
ROAS
Website CVR
Organic visibility and traffic performance
Monthly organic search sessions
Top 3 Rankings
Keywords ranking in top 3 positions
Google Maps Impressions
Monthly impressions in Google Maps
Organic Booking CVR
Conversion rate from organic traffic
Referring Domains
High-quality backlink sources
Paid advertising performance and ROI
ROAS (Overall)
Return on ad spend across all campaigns
Cost Per Booking
Average cost to acquire a booking
Click-Through Rate
Percentage of impressions that result in clicks
Brand Impression Share
Share of branded search impressions captured
Average Quality Score
Google Ads quality score (0-10)
Website performance and conversion metrics
Overall website conversion rate
Checkout Completion Rate
Percentage of users completing checkout
Average Order Value
Average revenue per booking
Tracking Accuracy
GA4 vs backend sales alignment
Newsletter Sign-up Rate
Percentage of visitors subscribing